Outsourcing your Software Development

Inefficiency of your company’s existing software or the need for specialized software functions particularly suited to your business may prompt you to seek the services of a software developer. Your business may require custom software for applications such as contact management, invoicing or inventory. The mere thought of selecting a developer can be daunting if you are not technically minded, but be assured that your role in the selection process is one of assessing the developer, rather than that of assessing software technology. Successful software development relies heavily on a strong partnership with the developer. Thus, picking the right developer is crucial, and the following suggestions will assist you in hiring a reputable and proficient developer.

Establish your software requirements

Software development cannot occur without a well structured and clearly defined set of your business’s software requirements, as the work is in essence a process of addressing needs and solving problems. Consequently, development success will depend largely on the time and effort you dedicate to this stage of the process. It is only by analyzing needs and desired functions that a developer can provide you with as accurate a job proposal and cost estimation as possible.

Be extremely thorough and precise at this stage, including key employees’ suggestions and needs, and compile a comprehensible requirements document, separating the mandatory needs from the optional. Draw up a list of potential developers by asking businesspeople you know for recommendations or by researching web directories. Send them the requirements document, as well as information about your company (such as business objectives) and your budget, so that they can in turn provide you with a job proposal and quotation.

Assess the candidate developers

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QR Code Software for Wineries and Wine Labels: Top 10 Reasons

1. QR Codes (Quick Response codes) place POS (Point of SALE) marketing CONTROL in the hands of the winery
Because the winery generates the code and places this on the label themselves – the winery can chose the digital content (web address) that the code delivers. This could be a Facebook page, a quick video, tasting notes, or even any social media app. This is a stark contrast to other “barcode solutions” like a stickybits where the content associated with your winery barcode is not controlled by the winery.

2. QRCodes are OPEN SOURCE
QR code spec is an open source product unlike a microsoft “tag” product. There are no licensing fees to use QR codes on your product.

3. Quick Response Code usage is gaining momentum in the US market:
QR code readers are available for free or even pre-installed on all major smart phone and other portal devices in the US and worldwide. Its very clear that the market size for smart phone adoption is rising and consumers are becoming more and more aware of how to use QR codes as everyone is seeing them in ads and on digital media.

4. Easy to use:
No one wants to key in a long web address they might see on a wine bottle – but with QR codes they can simply snap a picture and voila – a winery provided content will pop onto their mobile browser.

5. Quick Response Codes are traceable and measurable:
With a proper QR code management application or analytics software a winery can track things like number of QR scans, geographic location and time of scan, scanning device, and other more application specific analytics like rate of scan versus purchases or winery newsletter opt-in ates, promotion effectiveness, the possibilities are endless when you wrap intelligent software around QR code scanning.

6. QR codes can be used to allow multi-language content:
With a good integrated QR software platform wineries can utilize the same QR code and allow for content to automatically route to a language specific address. By reading the native language or allowing the scanning user to choose their language wineries can route a potential buyer to any language – Spanish, English, Chinese, any language that they have digital media for.

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