The Best Twitter Marketing Software of 2012

Let’s say you’ve got an awesome twitter growth strategy. You’ve got quality content coming from your blog. You’ve got kick-butt social marketing integration that really ties the room together. There’s no question, if you tweet it they will come-but how do you steamline your social media for faster results, less invested time, and greater ROI?

Well, that’s easy. You let the wonders of technology do the heavy lifting for you.

At this point in the game there are only two pieces of twitter marketing software that you will ever need: HootSuite and TweetAdder. With them you can accomplish every task your little blue bird heart desires, including tweet automation, follower management, keyword searching, and more.

Getting Followers While You Sleep with TweetAdder

I have so much praise for TweetAdder’s marketing tools that in our upcoming “Essential Guide to Getting Twitter Followers” eBook I’m devoting an entire chapter to it. It’s the must-have twitter software for marketers, and that goes double if you’re managing multiple accounts. At $55 for a basic license (less if you use Retail Me Not) it isn’t cheap, but if you’re serious about marketing this tool will pay for itself a thousand times over. Here’s a quick breakdown of features you need to be using if you want to step up your social media game.

RSS - To gain followers organically you need to tweet, and tweet consistently. TweetAdder’s RSS function lets you automatically tweet new blog posts from your favorite sources throughout the day so that your feed never gets old. You can control the maximum amount of daily updates and variable timing between tweets. You can even set different hashtags to pin on, such as #marketing, so that you get the most interaction possible from each update.

Follower Management - Automatically follow those who follow you, and stop following once you hit a certain ratio (1.2 follows to followers, for example.) You can automatically unfollow accounts who do not follow you back after a certain amount of time, and control it so that only mass-added follows made with TweetAdder are affected.

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How to Choose a CRM Software

There are many ways that you can use customer relationship management (CRM) to help your business thrive and flourish. CRM is a widely practiced strategy to manage your interaction with existing and prospective customers and clients. Technology is widely utilized in CRM to automate, organize, and synchronize business processes, including sales, marketing, technical support, and customer service. Here are the benefits of CRM software that you need to know, as well as the advantage of leveling up using phone lookup or telephone number lookup services online.

Your main goals in using this business philosophy are to take care of current customers and clients, bring back in the former ones, and streamline the costs of marketing and customer service. You also want to identify, understand, and better provide for your customers and maximize profits while building lasting relationships with them. And what is a better way to do this than knowing and responding to customer needs?

CRM begins with collecting the right contact data and information about your customers. But CRM does not end here – you should also organize and interpret data carefully. Computer technology – particularly a good computer-based CRM solution – plays an integral role here, and it has been found to increase sales by up to 50 percent.

As for choosing a CRM software solution, software resellers often dish great advice on the best CRM packages available. Some packages included added features, like process management and strategic planning. Many big CRM software manufacturers also provide expansive advice and guides on their sites to help you through the selection process. These are likely biased resources, but are nonetheless good sources of information. You may download these Adobe documents or PDFs directly on their sites.

If this is the first time you will be using this business strategy, it is also best to first create a list of your objectives and the benefits you wish to get from the service. Check out all the features and out-of-the-box offerings of different CRM solutions. These include the supported platforms (e.g. hardware, operating systems, databases, back office systems, and even the third-party software you use) and integration with those other systems. Read up on the CRM software’s customization features, too, and how the product offers a global perspective. Price is another critical factor – you should choose something with a one-time purchase price rather than an annual license fee. Although there are a few notable CRM systems who offer CRM as SaaS (Software as a Service) where you pay a monthly fee to use a web-based application.

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